About Us

We are a private merchant bank and wealth management firm(1)(2) ​that specializes in private investment in alternative assets.​

Wealth Management​ Services

Access to private investments in alternative assets with lower expected volatility than the public markets.

Direct Investment in Alternative Assets​

Our internal deal flow focuses on high-quality, event-driven special situations that offer both high return potential and downside protection. By originating and structuring our own deals, Proof takes advantage of opportunities in less-efficient markets.

Corporate Advisory Services

Proof offers its corporate clients innovative advisory services designed to enhance access-to-capital and create win/win outcomes. Our fee structures encourage long-term alignment with both investors and operating partners.

Money Where Our Mouth Is​

Proof invests along-side its investors to demonstrate our confidence in the quality of our investments.​

Our Tenets


Access to Alternative Asset Classes

Proof offers families access to alternative asset classes that can offer both higher return potential and lower expected volatility relative to opportunities in the traditional public markets.

Until now, we believe limitations on private wealth has prevented many families from capturing the full benefit of private investments in alternative assets.

Less-efficient Markets

Challenged access-to-capital can create special situations in which assets are worth more than companies. Proof looks for market inefficiencies that create such opportunities.

Liquidity is Overpriced

Quality, less-liquid long term investments can be very rewarding. Our funds focus on long term investments, but are still able to offer investors monthly liquidity.

High-quality Internal Deal Flow

Proof leverages high quality internal deal flow focused on private, event-driven special situations.

Real Diversification

Real diversification is best achieved by investments in tangible alternative assets that have low correlations to the public markets.

Leadership Team

Jeremy Kaliel MBA


Jeremy Kaliel is the President & Chief Executive Officer of Proof Capital Inc., which he founded in early 2016. He is also currently a Director at Barrel Oil Corp (a private oil company operating in Alberta) which he joined at the company’s inception in June 2019. From July 2017 to September 2018, Mr. Kaliel was the Vice President of Corporate Strategy & Communications for Frontera Energy (FEC-TSX), a publicly listed $2Bln market cap oil company operating in Colombia and Peru. Prior thereto, Mr. Kaliel had over 12 years of experience in equity research at CIBC, Scotia Capital, and Raymond James - during which time he was ranked the #1 sell-side analyst in his sector multiple times.

Jeremy has an MBA degree from HEC Montreal, and a Bachelor of Arts degree from the University of Alberta.

Cameron Reid MBA, CFA


Cameron Reid is the Chief Investment Officer of Proof Capital Inc., which he joined in September 2019. He is also an Advising Representative with Qwest Investment Fund Management Ltd. and manages each of Proof's funds. Most recently, Cameron Reid was the Portfolio Manager & Chief Investment Officer for WealthCo Asset Management, where he helped his firm grow AUM to close to $500MM. Prior to joining WealthCo, Mr. Reid was a Portfolio Manager at BCV Asset Management Inc., and an Associate Portfolio Manager at Brownstone Asset Management. His early career included an Investment Banking Analyst role with Banc of America Securities LLC. 

Cameron has an MBA degree from the University of Western Ontario, and a Bachelor of Arts degree from the University of British Columbia. He also holds the Chartered Financial Analyst designation.